Our Regular Monday Afternoon Session –29 Jan 18

1.Fundamentals of Social Media Marketing lesson
Topic: Social Media Marketing for Beginners

Speaker: Mr. ByronCopy of Journalism Workshop (3)

Time:  2:00PM – 4:00PM
Venue: C&H Training Room

Lesson Plans:

– What is Digital marketing

– Covering the Do’s and don’ts of social media

– Content creation using Canva

– Lead collection and analysis using google forms

– Shortening url

– Setting up of Social media accounts: Facebook, Instagram & YouTube

– YouTube basics (Upload, analytics)

– Facebook basics (Securing privacy, posting and audience settings)

– Instagram basics (Image upload, creating business account, insta-story)


– Have your personalised professional social media accounts ready

– Learn how to create and upload marketing collaterals

Please prepare the following Course Materials:

– Smartphone

– Have a gmail account

– Download applications: Facebook, youtube, instagram and canva

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