1.Fundamentals of Social Media Marketing lesson
Topic: Social Media Marketing for Beginners
Speaker: Mr. Byron
Time: 2:00PM – 4:00PM
Venue: C&H Training Room
Lesson Plans:
– What is Digital marketing
– Covering the Do’s and don’ts of social media
– Content creation using Canva
– Lead collection and analysis using google forms
– Shortening url
– Setting up of Social media accounts: Facebook, Instagram & YouTube
– YouTube basics (Upload, analytics)
– Facebook basics (Securing privacy, posting and audience settings)
– Instagram basics (Image upload, creating business account, insta-story)
Takeaway:
– Have your personalised professional social media accounts ready
– Learn how to create and upload marketing collaterals
Please prepare the following Course Materials:
– Smartphone
– Have a gmail account
– Download applications: Facebook, youtube, instagram and canva